Guaranteeing an ad’s effectiveness begins with making sure your client’s ads get in front of the right audience. After all, you and your client created the ad to target a very specific consumer group, right? Audience segmentation is the key to getting the results your client expects from their ads. What is Audience Segmentation? According to Mailchimp, … Read more
Ethics differ from person to person. An unethical deed can be morally wrong but not illegal. Similarly, manipulating a person’s opinion can be rationalized if it serves our best sales strategies to further our purpose. It’s often a matter of degrees as to how much manipulation is too much. And we can always minimize the situation or … Read more
During the first half of the Super Bowl that featured the Kansas City Chiefs against the San Francisco 49ers, the Chiefs were not playing very well. To make matters worse, they had just fumbled the ball. So, an irate player for the Chiefs, Travis Kelce (a.k.a. Taylor Swift’s boyfriend) approaches head coach, Andy Reid on … Read more
What do you do when your sales process has hit a wall? Your efforts to close a deal that has stalled are important. Thoughtful actions can move the deal forward and over any roadblocks. Inevitably, sellers will face this situation in their careers, writes HubSpot’s Ben Kassif. It’s vital they know the best way to handle it. … Read more
Caitlin Clark is a phenomenon. She is a senior at the University of Iowa. This year she has broken too many records to list here. However, the big one is that she became the leading scorer in men’s and women’s college basketball history. She currently has 3,685 points. In her career, she has averaged 32.8 … Read more
The International Society of Automation sees Mimo as a way to expand membership and grow globally. The International Society of Automation has created an AI-driven large language model (LLM) that’s designed to provide support for current members, attract new ones, and strengthen its international connections. The LLM, named Mimo, was formally announced on July 11 … Read more
In the first round of the NCAA Men’s Basketball Tournament, Chad Baker-Mazara, an Auburn player, deliberately elbowed a player from Yale. Chad lost his cool. For his actions, the official assessed a Flagrant 2 Technical Foul and ejected Chad from the game. Auburn, the heavy favorite, lost that game to Yale. Here is the play. … Read more
The 2024 ASAE Annual Meeting and Expo is fast approaching. Here are some key articles to read before the event. Whether you’re heading to Cleveland for this year’s Annual Meeting & Expo, or keeping up with the goings-on remotely, Associations Now has plenty of content to help you get up to speed on the meeting’s … Read more
Nick Saban is regarded as the best college football coach of all time. He had an amazing career, winning 7 national championships. This career came to an end a few months ago when he retired. He recently testified in front of the US Congress on the impacts of NIL (athletes being able to be paid … Read more
I always remember my mother telling me to choose my friends wisely. If you befriend the wrong person who does the wrong thing at the wrong time, and you are with them, you too might get into trouble, even if it isn’t your fault. That’s life. Many a person is in prison because of just … Read more