The Endocrine Society’s merger with an academic group ends a “transactional” relationship, allowing it to better focus on its mission. On July 30, the Endocrine Society announced that it was merging with the Association of Program Directors in Endocrinology, Diabetes and Metabolism (APDEM). On the surface, this seems like a simple arrangement: The leading umbrella … Read more
Nothing is impossible, the word itself says ‘I’m possible’! Audrey Hepburn I found myself needing to stop at a local mall. And I didn’t expect to hear someone shouting in such a hostile manner. I heard the awful words and felt the sting in them before I even rounded the corner. When I … Read more
Now in its second year, the California Manufacturers and Technology Association’s competition is a helpful advocacy and outreach tool. Associations looking to expand their advocacy efforts and building public awareness have known that one popular move is to create a gamified experience. March Madness-style brackets and innovation contests can put a spotlight on a particular … Read more
Your client could make the best media ads you’ve ever seen, but they mean nothing if they don’t inspire trust. Brand trust is what motivates consumers over the line between interest and a purchase. So, how do you build trust and which media types should your client use to do so? Brand Trust 101 What is it? According to … Read more
In leadership, the focus often gravitates towards grand visions and sweeping changes. The big stuff. But my experience is that it’s usually the small, seemingly insignificant threats that can derail organizations. We think that lions and sharks are scary, and we dismiss the tiny mosquito. But the mosquito is far riskier to … Read more
In almost every high school across the country, athletes sign their national letter of intent to celebrate a scholarship with a particular school. It’s usually a big deal. Schools set up a table with the college colors. Athletes wear a shirt or hat to indicate where he/she will attend college. Family and friends attend the … Read more
Navigating the ASAE Annual Meeting and Expo can be overwhelming, especially for first-timers. Some advice for how to make it both meaningful and fun. Every time I’ve set foot in the home for the ASAE Annual Meeting and Expo, I stress out a little. There are a lot of people, a good amount of noise, … Read more
Sellers who can craft a winning sales call to action have a big advantage over others. It’s an especially helpful skill for videos. Videos are a must-have tool for sellers. And they are useful for a variety of situations. But, best practices impact success. Sellers must ensure they’re using tactics that connect with buyers. Sharing her expertise with LinkedIn, … Read more
This is a short blog with a simple message: Opportunities are all around you, but you have to be looking for them in order to take advantage of them. Here is a 30-second video that illustrates this point. Joe’s Perspective: I can’t state it any better than she did. “That’s how opportunities work. When you … Read more
I have to be honest. I have no idea who this guy is. My guess is he is a special forces guy in the military. My guess is he is part of an elite fighting force. My guess is he has had more training and leadership development than any of us will ever receive. Given … Read more